• What audience is the ad targeting?
This ad is targeting skateboard players/ skateboarders it is mostly targeting teenagers.
• What technique does the ad use?
It uses product information as it tells some info about the product.
• Why do you think these techniques were chosen for this target
audience?
Skateboarders usually like to know the features of the skateboard before buying it that's why they used product info.
• What does the ad suggest or say about the product or service?
It says that it is old, not bad, a little bit fast, colours available (only black) and how much it is($50).
• What does the ad say about the people who buy the product or the
service?
It says nothing about the people who will buy it. It doesn't say any benefits that the people who buy it will get.
• Was the ad successful? Why/ Why not?
This ad was not successful for many reasons, first of all it has no hook or positive words which will make the reader not interested. It also doesn't have any eye catching pictures or a slogan which makes it very boring. It doesn't have promises or any phrase that tells that it can improve your life, this will cause readers not to buy the product. It has no offer, bossy verbs and it is not using a celebrity to advertise it's product. All of those reasons will cause the reader not to buy the product.
• What audience is the ad targeting?
This ad is targeting skateboard players/ skateboarders it is mostly targeting teenagers and kids +10.
• What technique does the ad use?
The ad uses many techniques, for example it uses product info, hook, positive words, eye catching picture, slogan, offers, rhetorical questions, bossy verbs, promises, phrases that will improve your life and it uses celebrity endorsements.
• Why do you think these techniques were chosen for this target audience?
Teenagers often like to know all the features of the product, how special it is, if any celebrity is using it, what does it offer and what will it improve in your life. All those techniques can easily make any teenager buy the product.
• What does the ad suggest or say about the product or service?
It says that it is new, amazing, great, extra fast, 4 remarkable wheels, many different colours, Bargain price.
• What does the ad say about the people who buy the product or the service?
This ad says that the person who buys the skateboard can go to friends house/ school way faster. It also says that if you buy the product you wont get fed up of walking and wont get bored standing in the bus queue.
• Was the ad successful? Why/ Why not?
This ad was very successful as it has all the necessary details to make an amazing extra convincing ad that will make everyone who reads it want to buy it directly.
