Summary
Creating
advertisements has many factors so that it could be a good and persuasive
advertisement.
There
are about 8 important factors that will make your advertisement stand out.
UNIQUENESS: Advertising is a field of creativity, the more you get
creative, the better the advertisement will be. A successful advertisement
should have something unique that people have not seen earlier but can understand.
PSYCHOLOGY: Advertising is a process of communication to target
audience. Target audience comprises of human beings and human behavior.
Preparation of ads demands a lot of research to make it successful.
PRESENTATION
& SELECTION OF SUITABLE MEDIA:
To influence the customers mind it is important how to present advertisement
through suitable media. It is important to select suitable media for
advertisement because it will directly target the audience, market, or
societies.
CONTENT: The purpose of advertising is to promote the right
expression of the company and its products. In order to make a successful
advertisement. There are 3 important different types of contents that can
deliver the message:
• How the
product work.
•
Role models showing why they prefer this product.
•
Spokesperson a celebrity showing his linkage for the product.
BRAND
& PRODUCT CATEGORY EXPERIENCE:
A good advertisement depends upon consumers experience with the brand and the
product category. This in turn determines which factor makes the largest
impact.
REGIONAL CULTURE: The advertisement should be made considering the
local language of most people living in this place.
TEASERS: Teasers can create great impact on all audience and
can persuade them to do whatever is on the advertisement.
AN
ELEMENT OF SURPRIZE: A strong element of surprise is
important as this information can change the readers mind.
Summary
Attention
This is most important element to consider.
There are many variables when it comes to attracting candidates to your job
positions. Things to consider include:
Job Title
When creating a job advert this is one of the
most important things to get right – make sure the job title clear, descriptive
and concise.
Details
Applicants have a number of important
decisions to make when deciding to apply for a new position. When searching for
jobs online, job seekers will scan job adverts for key information that is
important to them. For many, this key information includes salary and location
details.
Similarly, adverts should be clear on
location. A job seeker needs to know if a role is in their preferred location.
Layout and formatting
Large blocks of text can be difficult to read
- keep layout clean and simple to make it easier for candidates. Use bulleted
lists, short paragraphs and bold important keywords to enable candidates to
quickly view the advert and pick out key information. Where possible, keep adverts short and concise - if your advert is too long, candidates may lose interest. Readers often scan
over your paragraphs, use bullet points to attract their attention, highlighting
the most important information, including responsibilities and candidate
specifications.
Interest
Opening
Paragraph
Write an
exciting and interesting introduction to encourage the candidate to read on and
apply. Provide a brief overview of the company, focus on why a candidate would
want to work there and what you offer as an employer.
Style
Getting
the tone of the advert right is essential. Avoid complicated words and write in
a language all applicants will understand. Use vibrant language to engage and
excite job seekers and try using active rather than passive language to really
sell the job opportunity.
Requirements
When writing the candidate specification try
only to focus on the key requirements. Listing too many requirements will make
the candidate bored and not interested to join.
Desire
Opportunities
From a job
seeker’s perspective, a good job advert should answer one key question - What
is in it for me? As well as highlighting company benefits, talk about
opportunities and development. What else does the company have to offer the job
seeker?
Is the company
successful? Are they growing? Describe the company culture, if the company has
a social media page be sure to mention it so the job seeker can find out more
about your company.
Action
This
might sound very basic, but once you have their excitement and interest, do not
forget to encourage them to apply. Point them towards the next steps, create a
sense of urgency, and tell them to ‘apply now’. Do not forget to include a
closing date too.
