Peer evaluation

Criteria D- Self evaluation of advert

Criteria C- Advertisement

Criteria B- Developing ideas

 

Reflection:



This was a very successful advertisement for me as it had all the elements of an advertisement. To create this advertisement I used the planning sheet and planned my work very carefully which led to this success. I drew a very descriptive and clear picture of a celebrity ( Cristiano Ronaldo ) holding the shoes I was trying to advertise, I traced this picture of the computer to make it more clear. The different types of elements to create an ad helped me a lot to complete this successful piece of work. I think this work was very successful for many reasons:

• I used my time very wisely.
• I took my time planning wisely.
• I used all of the learnt elements and factors of creating an advertisement.

I really enjoyed completing this task.

Criteria A- Analyzing adverts

• What audience is the ad targeting? 

This ad is targeting skateboard players/ skateboarders it is mostly targeting teenagers.

• What technique does the ad use? 

It uses product information as it tells some info about the product.

 

• Why do you think these techniques were chosen for this target audience?

Skateboarders usually like to know the features of the skateboard before buying it that's why they used product info.

 

• What does the ad suggest or say about the product or service?

It says that it is old, not bad, a little bit fast, colours available (only black) and how much it is($50).

 

• What does the ad say about the people who buy the product or the service?

It says nothing about the people who will buy it. It doesn't say any benefits that the people who buy it will get. 

 

• Was the ad successful? Why/ Why not?

This ad was not successful for many reasons, first of all it has no hook or positive words which will make the reader not interested. It also doesn't have any eye catching pictures or a slogan which makes it very boring. It doesn't have promises or any phrase that tells that it can improve your life, this will cause readers not to buy the product. It has no offer, bossy verbs and it is not using a celebrity to advertise it's product. All of those reasons will cause the reader not to buy the product.

 

• What audience is the ad targeting?

This ad is targeting skateboard players/ skateboarders it is mostly targeting teenagers and kids +10.

 

• What technique does the ad use?

The ad uses many techniques, for example it uses product info, hook, positive words, eye catching picture, slogan, offers, rhetorical questions, bossy verbs, promises, phrases that will improve your life and it uses celebrity endorsements.

 

• Why do you think these techniques were chosen for this target audience?

Teenagers often like to know all the features of the product, how special it is, if any celebrity is using it, what does it offer and what will it improve in your life. All those techniques can easily make any teenager buy the product.

 

• What does the ad suggest or say about the product or service?

It says that it is new, amazing, great,  extra fast, 4 remarkable wheels, many different colours, Bargain price.

 

• What does the ad say about the people who buy the product or the service?

This ad says that the person who buys the skateboard can go to friends house/ school way faster. It also says that if you buy the product you wont get fed up of walking and wont get bored standing in the bus queue.

 

• Was the ad successful? Why/ Why not?

This ad was very successful as it has all the necessary details to make an amazing extra convincing ad that will make everyone who reads it want to buy it directly.





 

Checklist of Tasks that need to be on the blog

Different kinds of ads

Criteria A- Factors of an advertisment

 

                               

Summary

Creating advertisements has many factors so that it could be a good and persuasive advertisement.

There are about 8 important factors that will make your advertisement stand out.

UNIQUENESS: Advertising is a field of creativity, the more you get creative, the better the advertisement will be. A successful advertisement should have something unique that people have not seen earlier but can understand.

PSYCHOLOGY:  Advertising is a process of communication to target audience. Target audience comprises of human beings and human behavior. Preparation of ads demands a lot of research to make it successful.

PRESENTATION & SELECTION OF SUITABLE MEDIA:  To influence the customers mind it is important how to present advertisement through suitable media. It is important to select suitable media for advertisement because it will directly target the audience, market, or societies.

CONTENT: The purpose of advertising is to promote the right expression of the company and its products. In order to make a successful advertisement. There are 3 important different types of contents that can deliver the message:

• How the product work.

• Role models showing why they prefer this product.

• Spokesperson a celebrity showing his linkage for the product.

BRAND & PRODUCT CATEGORY EXPERIENCE:  A good advertisement depends upon consumers experience with the brand and the product category. This in turn determines which factor makes the largest impact.

REGIONAL CULTURE:  The advertisement should be made considering the local language of most people living in this place.

TEASERS:  Teasers can create great impact on all audience and can persuade them to do whatever is on the advertisement.

AN ELEMENT OF SURPRIZE: A strong element of surprise is important as this information can change the readers mind.

 

Summary

Attention

This is most important element to consider. There are many variables when it comes to attracting candidates to your job positions. Things to consider include:

Job Title

When creating a job advert this is one of the most important things to get right – make sure the job title clear, descriptive and concise.

Details

Applicants have a number of important decisions to make when deciding to apply for a new position. When searching for jobs online, job seekers will scan job adverts for key information that is important to them. For many, this key information includes salary and location details.

Similarly, adverts should be clear on location. A job seeker needs to know if a role is in their preferred location.

Layout and formatting

Large blocks of text can be difficult to read - keep layout clean and simple to make it easier for candidates. Use bulleted lists, short paragraphs and bold important keywords to enable candidates to quickly view the advert and pick out key information. Where possible, keep adverts short and concise - if your advert is too long, candidates may lose interest. Readers often scan over your paragraphs, use bullet points to attract their attention, highlighting the most important information, including responsibilities and candidate specifications.

Interest

Opening Paragraph

Write an exciting and interesting introduction to encourage the candidate to read on and apply. Provide a brief overview of the company, focus on why a candidate would want to work there and what you offer as an employer.

Style

 Getting the tone of the advert right is essential. Avoid complicated words and write in a language all applicants will understand. Use vibrant language to engage and excite job seekers and try using active rather than passive language to really sell the job opportunity.

Requirements

When writing the candidate specification try only to focus on the key requirements. Listing too many requirements will make the candidate bored and not interested to join.

 

Desire

Opportunities

From a job seeker’s perspective, a good job advert should answer one key question - What is in it for me? As well as highlighting company benefits, talk about opportunities and development. What else does the company have to offer the job seeker?

Is the company successful? Are they growing? Describe the company culture, if the company has a social media page be sure to mention it so the job seeker can find out more about your company.

Action

This might sound very basic, but once you have their excitement and interest, do not forget to encourage them to apply. Point them towards the next steps, create a sense of urgency, and tell them to ‘apply now’. Do not forget to include a closing date too.

Criteria A- Activity 1 CD Cover

CD Cover

Reflection:
This task was very useful, helpful and interesting. I learned and mastered many, many things which included; inserting as shape and inserting a  shape over a shape, i also learned how to fill a shape with white colour, I also learned how to specifically go on publisher and make a CD and I learned how to post any work on blogger. It was a very fun and effective task that taught me lots of new facts and lots of new skills on the computer.